Opinion Polling Center

Capital Market Opinion Polling Center

Introduction

A persistent challenge across societies is the lack of sufficient insight into public opinion. This gap often complicates decision-making processes for both businesses and governments. Decision-makers frequently struggle to accurately assess public sentiment toward key economic or social issues, as well as toward major policy changes, reforms, or legislative actions.

Opinion polling represents an organized and systematic effort to measure and understand people’s attitudes toward specific topics within a defined location and time period. The results reveal not only the opinions individuals hold, but also the reasons and intensity behind those beliefs and levels of support.

Capital Opinion Polling Center

Established in 2022 (1401), the Capital Opinion Polling Center aims to empower decision-makers shaping the future by providing reliable and data-driven insights. Since its inception, the center has successfully conducted numerous national and provincial projects through in-person and telephone-based surveys.

One of the center’s key strengths is its large-scale contact infrastructure, including a call center with 40 on-site desks and 100 remote operators, enabling it to conduct over 400 outbound calls per day. Additionally, with the support of more than 1,000 trained field surveyors operating nationwide, the center is capable of implementing comprehensive research projects across all 31 provinces of Iran, covering both urban and rural areas.

Core Values

“Integrity, Innovation, and Intellectual Generosity form the core of our values.”

We put our clients first. We strive to ensure that everything we do meets the highest possible standards, providing data-driven insights and results delivered with integrity. These values shape how we make decisions, collaborate, interact with one another, and create long-term value for our stakeholders.

Ethical Charter Statement

The Capital Opinion Polling Center delivers forward-looking research and relevant data on public opinion to support decision-making across all sectors.
Our mission is to provide timely and relevant insights on social, economic, and branding-related topics — amplifying the voice of ordinary citizens to help decision-makers act more effectively and make better-informed decisions.

The system is accessible online at: https://spagency.ir