Cultural Development Programs in the Capital Market Sector

The Department of Cultural Development was established to fulfill the mission of “promoting and enhancing the culture of investment in the capital market,” in line with the strategic objectives of the Securities and Exchange Organization (SEO) and the mandates of the Securities Market Management and Education Development Company.

Within this framework, two specialized divisions—Cultural Development and Inter-Institutional Cooperation—were formed. Together, these divisions, based on the priorities of the capital market, identify both potential and existing national capacities, with a focus on financial literacy enhancement, shareholding culture development, and introducing the capital market as a key mechanism for financial funding.

To achieve these goals, the department classifies its target audiences and employs a diverse range of modern educational tools, including:

• Internal instruments: media, multimedia productions, public and professional training, festivals, conferences, events, exhibitions, and emerging technologies.
• External instruments: inter-organizational and institutional collaborations.

Through these initiatives, the department strives to strengthen the educational and cultural infrastructure of the capital market, thereby contributing effectively to the improvement of financial literacy nationwide.

Key Focus Areas

• Policy-making and operational planning for cultural development aimed at the general public.
• Signing MoUs and cooperation agreements with relevant authorities in line with organizational missions.
• Producing educational and culture-building content for various social groups in multiple formats.
• Organizing workshops, public seminars, and cultural development events.
• Policy-making and planning for enhancing financial literacy among children and adolescents.
• Promoting a culture of innovation within the startup ecosystem.

Major activities of the Cultural Development Department

• Designing and producing educational and cultural materials to foster investment culture in the capital market, utilizing modern educational technologies and tools.
• Planning and conducting financial literacy surveys and monitoring programs nationwide to assess the impact and effectiveness of educational initiatives.
• Developing customized educational and cultural packages for various target audiences, including issuers, investors, financial institutions, government bodies, and civil organizations.
• Active participation in national events such as exhibitions, conferences, academic seminars, and professional gatherings related to the capital market.
• Organizing Iran’s largest financial startup event and supporting similar initiatives aimed at nurturing innovation, addressing challenges, and identifying emerging needs in the capital market.
• Assessing the potential capacities of institutions and organizations for promoting investment culture in the capital market.
• Following up, drafting, and facilitating the implementation of MoUs and cooperation agreements with governmental and private entities, universities, and educational institutions.
• Contributing to the drafting of the Capital Market Cultural and Educational Strategic Document.

Main Areas of Activity

1. Financial Literacy
2. Inter-Institutional Cooperation (MoUs / Agreements)
3. Payk-e Bourse (Capital Market Bulletin)
4. Gamification
5. Augmented Reality and Infographics (Virtual Reality for Cultural Development)
6. Iran Virtual Exchange Hall (IRVEX)
7. Bourse Cup
8. Capital Market Cultural Policy Council for Children and Adolescents
9. Cultural Development Events
10. Startup Ecosystem Culture Development (Startup Events)